Privacy Policy

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MYPACK CONNECT delivers the best product and packaging recognition experience available. This app is developed by MYPACK CONNECT company, subsidiaries and affiliates (hereinafter collectively “MYPACK,” “we” or “us”), acting globally under the name MYPACK CONNECT. By visiting our website, using our platform or mobile apps, or other online properties, including any owned, controlled, or operated by a MYPACK subsidiary or affiliate, (collectively “sites,”), we (and our business and advertising partners) may ask for information about you and also create data about your use of our sites or apps. We inform you here what information we collect, how it is being used by MYPACK, and the options you have regarding your information. This Privacy Policy does not apply to information about you collected by any third party, including through any application or content (including advertising) that may link to or be accessible on our sites or apps, which shall instead be governed by such third party’s terms and policies. This Privacy Policy remains in full force and effect even if your use of or participation in any particular service, feature, function or promotional activity on our sites or apps terminates, expires, ceases, is suspended or deactivated for any reason. MYPACK may retain your information even after we have ceased providing services to you. Information collected will not be stored for longer than is necessary for the purposes described in this Privacy Policy, or to otherwise meet legal requirements. By visiting and using MYPACK sites or apps, you are consenting to the collection, use, sharing, transfer or other processing of your personal information as described in this Privacy Policy. If you do not consent to such processing, then please do not further access or use our sites or apps. Where we need a specific consent to a particular form of processing, such as the collection of information about your location or the use of your information for marketing, we may get your consent by other means, such as via your account settings.

If you have any questions or request regarding our Privacy Policy, please contact us via email to or via mail to:

MYPACK CONNECT, 27 avenue de la Division Leclerc 92310 Sèvres France.

1. Collection of information

MYPACK collects information about you when you interact with our sites or apps.
Although some features of our sites or apps are available without creating an account, if you choose to register for an account to access additional MYPACK features we may request some information, including, but not limited to, your name and email address. We may also collect information about you when you participate in certain activities such as filling out a form to take advantage of offers, completing a survey, participating in a contest or promotion or to sign up to receive one of our newsletters, communicating with us via third-party social media sites, requesting customer support, or otherwise communicating with us. We also automatically receive and track certain data about your computer or mobile device when you visit our sites or apps, including, but not limited to, your device type, IP address, software and language preference, browser, type of operating system, date and time of viewing, use of our features and purchasing history or preferences, and your taps and interests.
If you create a MYPACK account using a social network to log in, or connect with Facebook or another social network via the MYPACK app, we may also receive some information about you from that network (e.g., your Facebook ID, name, profile picture, gender, friend list, birthdate, email address and Facebook registration date).
The first time you launch the MYPACK mobile application, MYPACK will ask to access your location to provide additional features and functionality, although sharing your location is not required. Your device’s settings may provide you with location permissions settings. The default settings may vary from device to device and are subject to your specific device’s functionality.
MYPACK may also create a unique device or user ID for you so we can recognize you. In some cases or on some devices, we may automatically detect or infer your location using GPS, your IP address, watermarks and/or Bluetooth, but often your operating system will require you to grant us permission to access your GPS or Bluetooth settings; please refer to your device’s system settings regarding location services.
Some Internet browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track” signals have not been adopted, and there is currently disagreement concerning what, if anything, websites should do when they receive such signals, MYPACK does not process or respond to “Do Not Track” signals. If and when a final standard is established and accepted, we may reassess how to respond to these signals.
We acquire information from other trusted sources to update or supplement the information you provided or we collected automatically. Local law may require that you authorize the third party to share your information with us before we can acquire it.

2. Use of your information

When permitted by applicable law, we may use your information, including personal data, for the following purposes:
a. to provide you with services including, but not limited to, the display of customized content, integration with our partner apps, and targeted advertising both on websites and other apps/websites that we advertise through;
b. to communicate with you about MYPACK products and services, including sending marketing communications that we believe may be of interest to you, through electronic communications with your consent or where otherwise permitted by applicable law, and to provide assistance with customer service issues,
c. to provide you with an interactive social media experience that enables you to connect your social networking community to our sites or apps;
d. to determine when you link from our app to one of our partner apps or services, so that we can monitor the level of traffic that we generate for our partner apps or services;
e. to manage MYPACK’s everyday business needs, such as administration and improvement of the sites and ensure the technical functioning of our products and services;
f. to protect MYPACK’s intellectual property, including its copyrights;
g. to enforce our Terms and Conditions and prevent fraud;
h. to comply with laws, requests from government courts, or to respond to litigation;
i. to enable us to use a third party to measure the usage of our services by our users, with your consent or where otherwise permitted by applicable law; and
j. in any other way we may describe when you provide the information or in any way that you explicitly consent to.
We may also encrypt and/or aggregate your data with other users’ data in order to create statistics about the general use of the sites or apps, which helps develop new products and services. MYPACK may also share this aggregated data with our business partners and third-party advertisers.

3. Share of your information

MYPACK may share your information, such as your device, IDFA/AAID, browser type, hashed email address, inferred age and gender, and location information (if you have consented to location access), with third parties including advertisers and partners, some of whom may use your data for the purposes of interest-based advertising, including demographic, behavioral, and geographic ad targeting or to provide localized services (with your prior permission or where otherwise permitted by applicable law).
We also may share your information with third-party service providers who perform services and functions on our behalf to support our interactions with you, including providing our products and services, administering surveys or contests, or communicating with you.
Additionally, some third parties (such as companies that advertise through our apps) may require you to provide your personal information in order to access their products, advertisements and offers. Any third party’s use of your personal information is governed by their own privacy policy. Please consult the privacy policies of those third parties to determine how they collect and use your personal information.
We may share your information with third parties, if we determine that doing so is appropriate and in accordance with applicable law to:
a. Enforce our Terms and Conditions,
b. Protect our intellectual property, services and legal rights,
c. Prevent physical harm to the persons or property of others,
d. Prevent fraud against MYPACK and others,
e. Comply with any and all applicable laws.
If you choose to make a purchase via an e-shop, you will navigate away from the app and be directed to the third-party online. Any information you provide to such third party is provided by you directly to them, and is not received by MYPACK

4. Third-party advertisements and analytics

Consistent with your permission, third parties, including advertisers, may collect information, including personal information, about your activities over time and across different websites when you use our sites or apps. Those third parties may also provide us with data collection, reporting, ad-response measurement, analytical information, and assist with delivery of relevant marketing messages and advertisements.

To learn more about interest-based advertising or to opt out of some types of interest-based advertising for participating ad networks, you can visit the Network Advertising Initiative (, the Digital Advertising Alliance (, or for users in the EU, the European Interactive Digital Advertising Alliance’s Consumer Choice Page ( You may also opt out of tracking and receiving interest-based advertisements on your mobile device by some mobile advertising companies and other similar entities by downloading the App Choices app at

5. Social networks

If you connect your MYPACK account to any social network, including, but not limited to, Facebook, or Google+, your name, birthdate, email address, gender, friend list, profile picture, along with other elements of your social network profile that you have made available may be shared with other MYPACK users. Further, your Facebook friends/contacts may be able to use the MYPACK apps to search for or view your MYPACK profile and the data contained therein, such as your tags and other activity, including date/time. Please refer to the privacy settings in your social network account for information about what data is shared with MYPACK and other connected applications and to manage the data that is shared through your account, including information about your activities using our sites or apps.

6. Transferable data

In the event that ownership of MYPACK or an operator of one or more of the sites changes as a result of a merger, acquisition, or transfer to another company, your personal data may be transferred. MYPACK will provide you with appropriate notice if such a transfer results in a material change in the use of your personal data.

7. Links to other websites

We may display links to third-party websites and apps or provide a result that links directly to a third-party website or app. Please note that even if we are affiliated with such third party, we do not control and cannot be held responsible for the content, activities, policies and practices of such websites and apps regarding your information, and those sites may use the information they collect from you consistent with their own privacy policies.

8. Use of cookies

Like most websites and mobile apps, we use cookies to track site usage, to send you advertisements and to customize your MYPACK experience. A cookie is a tiny text or graphics file that resides on your computer, mobile phone, or other device, and allows us and/or our business partners to recognize you as a user. For more detail on how we use cookies on our sites or apps, please see our Cookie Policy below.
Please note that if you delete our cookies or disable future cookies, you may not be able to fully use the MYPACK sites, apps and features thereof. If you want to delete any cookies on your computer, please refer to the instructions for your file-management software to locate the file or directory that stores cookies, for example your Internet browser.

9. Content displayed

Our sites or apps are general audience sites not directed at children under the age of 18. As such, if you are under the age of 18, we have to ask you not to use our sites or apps in any capacity. We do not knowingly collect data from anyone under the age of 18 and we do not direct any of our products or services at this age group. Any person who provides their personal information to MYPACK through its sites or apps represents that they are 18 years of age or older.

10. How to Access and Correct Your Information

You can request to access, correct, update and delete your personal data at any time through the MYPACK sites or apps or by sending us an email at Information about your use of the MYPACK sites or apps that has been aggregated with other users cannot be deleted. Your request will be answered within the best delays (upon verification of your identity).
You can unsubscribe from any email communication you may receive from MYPACK by clicking on the “unsubscribe” link at the bottom of an email, or by contacting us directly at Please note that even if you unsubscribe to commercial or marketing email messages, we may still communicate with you regarding your account or use of the services.

11. Data security

MYPACK stores your data using specially designed infrastructures meant to protect your information from unauthorized accidental or unlawful access, disclosure, use and modification. From time to time, MYPACK reviews our security procedures to consider appropriate new technology and methods. Please be aware, however, that, despite our best efforts, no security measures are undefeatable.

12. Privacy policy evolution

MYPACK reserves the right to make changes to this MYPACK Privacy Policy. It is up to you to read them time to time. If we make material changes to this Privacy Policy that increase or alter our rights to use personal data we have previously collected about you, we will obtain your consent either through an email to your registered email address or by prominent posting on our sites or apps. By continuing to use our sites or apps, you signify your acceptance of the revised policy.

13. Overseas data transfer

Your personal data may be transferred to, and stored at, a destination outside the European Economic Area. MYPACK will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Privacy Policy.

14. Third-party partners

MYPACK may share your information with third-party service providers who perform services and functions on our behalf to support our interactions with you, including providing our products and services, processing your purchases, administering surveys or contests, hosting product reviews, or communicating with you.

15. Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us via email at or via postal mail to:

27 avenue de la Division Leclerc
92310 Sèvres

Copyright © 2017 MYPACK CONNECT. All rights reserved.