MYPACK team is more than happy to officially announce that Danone Waters chooses MYPACK® mobile-centric IoT solution for connected packaging with a scope of activation up to 20 countries in the world where Danone Waters currently operates.
Danone Waters is the branch of waters and low-sugar drinks of the worldwide food company Danone, including the top brands Evian, Volvic and Badoit. Danone Waters represents one of the world’s leading actors among water brands.
The group already had shown strong interest toward IoT solutions, such as marketing campaigns that Evian ran on Snapchat to promote exclusive brand content, display ads teasers, and increase engagement with interactive lenses. Danone Waters aims to find engaging and easy-to-activate solutions for interactive content sharing in order to promote healthy lifestyle and focuses on encouraging kids to drink healthier with fun packagings like bottles shaped in Star Wars and Frozen characters, in respect with local cultures and consumption habits.
The group is known to support its leading position around hydration and health with continual improvements on bottle designs and engaging customers experience through co-creation with partners. The brand claims “Fortunately ‘co-creation’ is part of Danone’s DNA”. Through the partnership with MYPACK®, Danone Waters ensures to provide customers with a unique connected packaging experience.
AQUA D’OR: Explore Denmark via connected bottles with MYPACK packaging recognition technology
Danone Waters launches its first activation by experiencing connected bottles with packaging recognition app MYPACK® for its Danish brand AQUA D’OR Mineral Water.
AQUA D’OR has launched limited edition bottles in collaboration with Copenhagen airport CPH to promote tourism in the city, featuring 7 different designs that invite consumers to scan their bottles to instantly discover AQUA D’OR #purecph and #puredk operation. Thanks to this connected packaging solution, AQUA D’OR encourages consumers to push the experience forward with the bottles. Additionally, when consumers collect the 7 designs, the brand offers an Oplev Danmark Smartbox to enjoy a special day for 2 persons.
To do so, AQUA D’OR uploaded the 7 designs featured on their limited edition bottles on the platform MYPACK CONNECT® to let the recognition algorithm recognise graphic components on bottles and push the appropriate content associated with the right bottle, eliminating embedded material and reprint issues.
MYPACK® IoP (Internet of Product) mobile technology results not to only enable AQUA D’OR to engage with consumers in a new way of content sharing, but also to support commercial operations and obtain strong engagement from consumers through user generated content using the hashtags #PureCPH and #PureDK on social media.